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CELLS – Household/community Hungary

CELLS – Household/community Hungary


Association of Conscious Consumers – Hungary – lead
Grønn Hverdag (Green Living/GAP) – Norway (year 1)
Global Action Plan Ltd. – Ireland
Plan de Acción Global – GAP España - GAP Spain
Global Action Plan Sverige – Sweden

Global Action Plan International


Financed by:
European Commission


Contact person:
Laras Piniji












One of the guiding principles of the EUSD Strategy is to involve citizens by promoting the education of sustainable development and by informing citizens about their impact on the environment and their options for making more sustainable choices. The document also states that education is a prerequisite for promoting the behavioural change and providing all citizens with the key competences needed to achieve sustainable development. The United Nations Decade for Education for Sustainable Development (2005 to 2014) endeavours to integrate the principles, values and practices of sustainable development into all aspects of education and learning in order to encourage and achieve changes in behaviour that will create a more sustainable future. Both the Decade and the EUSDS encourage the use of the core methods of CELLS: the sharing of good education practices in the field of sustainability and education through information and communication technologies.

CELLS follows the recommendation of the Commission that learning opportunities should be brought closer to learners, the proposed learning methods do this by integrating learning about sustainability into people’s everyday lives.

Most of the environmental educational programs still focus on providing information and knowledge to their audiences. However, a tremendous amount of literature pointed out that while European citizens are aware of the most important environmental problems, behavioural patterns are not consistent with this awareness. Many of the programs disregard the fact that consumer choices are social actions, thus reflect the social context in which they are made. Therefore education programs should not only influence individuals, but also their social micro environments. On the pedagogical level  CELLS addresses the gap between environmentally aware attitudes and unsustainable behaviours. Our program is built on already existing environmental knowledge and provides personalized support in learners’ micro environment to transform their knowledge into behavioural change.

The consortium consists of seven diverse European organisations that are all committed to promoting sustainable development and sustainable consumption. To fulfil their missions all partners run diverse awareness raising and educational programs. The common point in PPs’ strategy is that they apply the EcoTeam adult education method of the Global Action Plan (GAP). The program is a unique informal and non-formal adult education initiative that has run in Europe since 1990 and has spread to 20 countries worldwide. EcoTeams help households to reduce their impact on the environment and to save money. The original program is delivered through team meetings supported by a coach, using an EcoTeam workbook organised in thematic chapters. Recently the program, partly or entirely, has been adapted to the internet in some countries. The environmental impact of participating households is measured before and after the program. The strengths of the program are: teamwork, mutual support for participants, measurable results and flexible adaptations to the local needs. As several academic researchers concluded, the GAP Household program is a very efficient adult learning method to drive behaviour change for sustainability; however there is still scope for improvement. GAP programs are acknowledged by UNESCO as contributing to the goals of the Decade for Education for Sustainable Development.

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